PnL test: a simple Google Forms survey is not enough to validate a strategy regarding identity document verification behaviors, even if the information is present.
The financial drawdown is real if we rely solely on that for operations.
If a client is stuck at the airport due to an expired document because our reminder strategy was based on this survey, the cost of relocation and reputation loss directly affect profitability.
To avoid operational slippage, more robust data or data verification is needed, not just a percentage from 78 responses.
For example, if the 75% who check in advance are experienced travelers and the 25% are first-time travelers, the impact on reminder design is radically different.