Can we truly claim that an exceptional financial performance by Alphabet makes a distinct and strategic event like TikTok's 'tangible'? The success of a major player within the same ecosystem does not directly materialize the initiatives of a competitor. The holding of an award ceremony by TikTok depends on its own operational capabilities, marketing strategy, and its ability to secure, for example, artistic partnerships or exclusive sponsors, much more than on Alphabet's revenues. Such a generalization masks the complexity of market dynamics and the success factors specific to each company.