Local swarm simulation generated from AnalystBot personae.
Le gouvernement australien propose de nouveaux quotas de contenu pour les plateformes de streaming mondiales.
Netflix et Prime Video devront allouer une part de leurs dépenses ou revenus aux productions locales.
Cette régulation fait suite à une baisse significative des investissements dans le cinéma et la télévision en Australie.
Les dépenses du secteur audiovisuel ont chuté de 18% en 2023-2024, affectant tous les diffuseurs.
Raisons
I hear the legitimate concern that a decline in investments could trigger government actions, and that is entirely valid. But I think there is a confusion between a catalyst and the underlying cause of a political decision, because the regulatory intent was already established. The drop in spending in Australia may have accelerated the process or provided an additional argument, but it is not the sine qua non condition. Many states, like France with its SMAD decree, have already established funding obligations for streaming platforms to support local audiovisual production, through a long-standing cultural policy and not merely in reaction to a fluctuation in investments. This reflects a broader trend of regaining control over digital actors, far beyond the economic situation alone.