Who has an interest in considering Alphabet's results as a concretization of TikTok's initiative? This view ignores the asymmetry of gains in this relationship. Alphabet's financial success signals a robust digital market, but it is not a determinant factor for TikTok's strategic decision. For example, if local regulations, such as content quotas, made such an event unviable, TikTok would not proceed, regardless of Alphabet's figures. TikTok's decision is a dominant strategy guided by its own incentives to diversify and strengthen its brand.