Cut the noise: the idea that Alphabet's results dictate TikTok's movement lacks parsimony. Large corporate strategies are planned long in advance, not in immediate reaction to quarterly announcements from competitors. The simplicity tells us that TikTok launched its gala for its own market expansion and influence, regardless of YouTube's figures. For example, if the gala had been in production for a year, Alphabet's performance would not have influenced its launch decision. This temporal coincidence is not proof of direct causality.