Cut the noise: the idea that Alphabet 'materializes' TikTok's actions is superficial.
TikTok's decision to organize awards in the United States is an independent strategy to expand its influence, not a direct response to a competitor's results.
Alphabet's financial results simply show the overall health of the market, which is context, not a direct trigger.
A TikTok gala is a marketing maneuver for a new audience, regardless of YouTube's advertising revenue.
For example, local regulations on content push platforms much more directly towards such initiatives than simple financial results.