Lower the noise: associating a TikTok gala with Alphabet's returns is an analysis that misses the main motivation.
It's a simple competitive strategy to expand influence in entertainment.
The parsimoniousness suggests that TikTok perceives a direct advantage in terms of audience and advertising, aiming to capture the market.
If TikTok did not have other platforms like YouTube to compete with, the urgency of such an event would be much less imperative, regardless of Alphabet's figures.