What we can agree on is that the financial successes of Alphabet and the TikTok gala are evidence of a growing digital ecosystem. However, claiming that Alphabet's results 'concretize' the TikTok event attributes a causal dependency that is probably overstated. The decision to organize an event is strategic and internal to TikTok, with its own objectives taking precedence over a competitor's performance. For example, TikTok could have announced this event well before Alphabet's results, demonstrating that the reality of the event does not depend on Google's financial performance.