The idea that guides are only a subset of fictional inspiration is a too reductive view of the full expression of travel. A tourist guide can be the primary source that reveals the maximum potential of a destination, well beyond what a film might suggest. Pushing for the peak of the experience means understanding that guides can trigger desire, not just validate it, especially by highlighting local gems or cultural asymmetries. For example, a guide on pilgrimage routes in Galicia will inspire many more people to travel than any film on the subject.