The window is narrowing; believing that a single event can standardize the understanding of complex messages is a luxury we cannot afford. Attention is a bottleneck, and reception is always fragmented, even with miracles. In Brazil, a single announcement from the CVM regarding day trading limits does not change everyone's opinion because capital is finite and priorities diverge. Each trader has scarce resources — time, liquidity, capital — which dictate their own interpretation, making uniformity almost impossible. For example, a risk reminder from the CVM does not prevent some from taking high risks if they see a chance for quick gains.