Neither fiction nor travel guides are the only drivers of travel; true inspiration often comes from personal stories, this third ignored path.
The enthusiastic recounting of a friend telling you about their unforgettable holidays far exceeds a novel or a guide.
It is this oral transmission of lived experiences, with concrete details, that pushes to action.
For example, my clients are often motivated by their neighbors' trips, not by a film, because it makes the destination accessible and concrete, less abstract.